SERVICES
CASE STUDIES
AND RELATED ASSETS
Unlock the Superpower of Story!
Everyone loves story!
And in business, a good story is more important than ever.
Your website, sales sheets, or account reps may do a stellar job describing the benefits and features of your product or service.
You might offer a software demo, a free product sample, or a trial session.
But your product is just potential until it helps someone.
Then it becomes a solution.
And you may have the best solution on the market.
But…
The key to your growing your business is to give your prospects the insight and confidence that can answer the one question that’s on their mind:
Can you help me solve my problem?
And your happy, successful clients have a superpower to help answer that question.
Why?
They're just like the prospects that you want to attract.
Quite simply, prospects want to hear from other customers who are just like them…and they want details that help reassure their buying decision.
Case studies, also known as customer success stories, use your customer’s voice and experience to show how your product or service has helped them solve a specific challenge or fill a need.
It’s no surprise that the 2023 B2B Content Marketing Institute survey found that:
78% of Content Marketers used case studies as part of their marketing strategy.
But writing those stories can be hard.
Wondering which customers to pick?
What to write? How to write it? How about managing approvals?
And who has the time?
Your in-house teams are spread thinner than ever before. It can be tough to figure out and juggle all those different components and then coordinate everyone's busy schedules.
Relax.
That's where I come in.
As a content and copywriter with specialized training as a case study writer, I understand all those moving parts, and I listen for the compelling details and juicy quotes that bring your client's experience to life.
With Your Case Study Connection as your customer success story writer, you’ve just found your “easy button” to creating client case studies that kindle relationships and build trust along all points of your customer’s journey.
Stories that can:
Educate your prospects and sales teams
Boost your credibility
Validate your solutions with results
Drive sales and
Be adapted into or used in a variety of content types and purposes to stretch your marketing dollar such as:
Blog posts
Social Media posts
E-MailsNewsletters
Sales presentation slides
Press releases and more!
The Case Study Process
Schedule Your Discovery Call - Let's talk about your project needs.
Strategic Story Planning - You'll select a happy client and get their permission to be featured as the subject of the story.
Strategic Story Planning - You'll select a happy client and get their permission to be featured as the subject of the story.
Gather Background Information - I'll learn about your products, services, and marketing messages, along with details about your featured client.
Conduct Interviews - I'll design custom interview questions and conduct interviews.
Craft a Compelling Story - I'll transform all that information into a story that highlights your customer's journey and experience with your solution.
Story Review and Approval - I'll manage the story review and approval process for you and your customer.
Case Study Design - I'll facilitate the graphic design of your case study if needed (optional).
Put Your Case Study to Work! - Use your completed case study as a powerful sales and marketing asset! Check out the FAQ page for more ways to use your customer success stories.